2023-09-28 14:46:10 +00:00
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abstract: 'There has been a growing level of interest in female entrepreneurship in
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recent years. Initially, there was an awareness of the lower
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participation of women than men in the creation and growth of new
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enterprises. More recently, there is recognition that female
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entrepreneurship can have a positive impact on economic prosperity. This
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paper looks at female entrepreneurship in a rural area, as well as their
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motivation for starting a business and their attitude towards growth.
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Entrepreneurs start a business for a variety of reasons, such as making
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money, flexible working hours, others may want to employ family members
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or feel they have no other option. It can be difficult to start a
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business in any circumstance yet there is evidence that some groups may
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find it more difficult. Women in particular, may face additional
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problems starting a business. Access to resources, including finance,
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skills and access to markets, may be more difficult for some females.
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One of the reasons given by the EU (2002:3) for promoting female
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entrepreneurship is that they are a source of `economic growth and new
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jobs'' and that the barriers they face in setting up and running a
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business must be tackled. There is an understanding that entrepreneurs
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in general make a contribution towards economic growth, mainly in terms
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of job creation but also in terms of innovation. Therefore, if the
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numbers of entrepreneurs can be increased by bringing the levels of
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female entrepreneurship to the equivalent for male business owners, then
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that will help the economy. In the US, female entrepreneurs account for
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38.8\% of all privately owned firms (Minniti et al, 2005) and this is
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seen as one of the reasons for the higher GDP than in countries where
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the participation rate for women is lower.
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This paper looks at four case studies of women in a rural area. Low farm
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incomes and a lack of alternative employment can act as an impetus for
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female entrepreneurship in rural areas. Distance from local markets can
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make it more difficult for a rural enterprise to succeed and generally,
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rural businesses have a lower turnover than those in urban conurbations.
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The case studies include a farmer''s wife trying to generate additional
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income, one running an IT business from home, another developing a
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forestry business, and one running a seed business and opening a fashion
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retail outlet. Two of the women are very successful and are making good
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profits whereas the other two are barely making a living. What are the
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differences between these women? This paper looks at the different
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attitudes of these women, their reasons for starting a business and how
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they are trying to grow their businesses. This study found that although
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they did want to grow their business and make money, their main
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motivation was the lifestyle.'
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affiliation: Fuller-Love, Nerys, Univ Wales, Sch Business \& Management, Aberystwyth,
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Dyfed, Wales.
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author: Fuller-Love, Nerys
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author_list:
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- family: Fuller-Love
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given: Nerys
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booktitle: 'PROCEEDINGS OF THE NINTH WEST LAKE INTERNATIONAL CONFERENCE ON SMALL AND
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MEDIUM BUSINESS (WLICSMB)'
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da: '2023-09-28'
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editor: RenYong, C and Hosseini, J
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files: []
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isbn: 978-7-81127-091-4
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keywords: female entrepreneurship; motivations; attitudes
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language: English
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note: '9th West Lake International Conference on Small and Medium Business,
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Hangzhou, PEOPLES R CHINA, OCT 21-23, 2007'
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number-of-cited-references: '21'
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pages: 519-526
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papis_id: 607062ad637ae2299e0ff42b600c5d24
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ref: Fullerlove2008femaleentrepreneursh
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times-cited: '0'
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title: 'Female entrepreneurship in a rural area: Motivations and attitudes towards
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growth'
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2023-10-01 08:15:07 +00:00
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type: proceedings
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000255185400085
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usage-count-last-180-days: '1'
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usage-count-since-2013: '26'
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web-of-science-categories: Business; Business, Finance; Economics
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year: '2008'
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