2023-09-28 14:46:10 +00:00
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abstract: 'Ineffective paid paternity leave policies perpetuate gender inequality
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and have significant, long-lasting outcomes for families, organisations,
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and the economy. They maintain unequal divisions in child-rearing and
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household chores that restrict families'' decisions about workforce
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participation and caring responsibilities. Low levels of uptake of
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paternity leave are caused by workplace practices, social norms, and
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economic factors that influence the choices fathers make when their
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children are born, and which become entrenched over time. Fathers'' early
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involvement in children''s lives is profoundly beneficial for families,
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therefore, we recommend to policy makers and organisations how they can
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change internal workplace cultures to allow for a more inclusive image
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of parenting and a more nuanced image of the ideal male worker. We
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outline a systems social marketing approach that addresses change at the
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macro, meso and micro levels through the three E''s model (establish,
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explore, and enable), to help policy makers, organisations, and families
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consider the implications of meaningful parental leave and the
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importance of increasing fathers'' uptake. Future research questions for
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increasing parental leave uptake are presented. (C) 2020 Australian and
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New Zealand Marketing Academy. Published by Elsevier Ltd. All rights
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reserved.'
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affiliation: 'van Esch, P (Corresponding Author), Auckland Univ Technol, AUT Business
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Sch, Dept Mkt, Auckland, New Zealand.
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Duffy, Sarah, Western Sydney Univ, Sch Business, Parramatta, Australia.
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van Esch, Patrick, Auckland Univ Technol, AUT Business Sch, Dept Mkt, Auckland,
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New Zealand.
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Yousef, Murooj, Griffith Univ, Griffith Business Sch, Social Mkt Griffith, Nathan,
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Qld, Australia.'
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author: Duffy, Sarah and van Esch, Patrick and Yousef, Murooj
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author-email: 'Sarah.Duffy@westernsydney.edu.au
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patrick.van.esch@aut.ac.nz
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murooj.yousef@griffithuni.edu.au'
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author_list:
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- family: Duffy
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given: Sarah
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- family: van Esch
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given: Patrick
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- family: Yousef
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given: Murooj
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da: '2023-09-28'
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doi: 10.1016/j.ausmj.2020.01.007
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eissn: 1839-3349
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files: []
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issn: 1441-3582
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journal: AUSTRALASIAN MARKETING JOURNAL
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keywords: 'Gender equality; Parental leave; Systems social marketing; Macro-social
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marketing; Organisational policy; Public policy'
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keywords-plus: 'WORK-LIFE BALANCE; GENDER EQUALITY; FATHERS USE; PATERNITY LEAVE;
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CHILD-CARE; POLICY; WORKPLACE; FRAMEWORK; HEALTH; TIME'
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language: English
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month: MAY
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number: '2'
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number-of-cited-references: '96'
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orcid-numbers: 'van Esch, Patrick/0000-0002-0541-9340
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Yousef, Murooj/0000-0002-8215-2627'
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pages: 110-118
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papis_id: 41d44a0fa870843478e32ca3174535d6
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ref: Duffy2020increasingparental
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researcherid-numbers: 'van Esch, Patrick/ABE-9472-2021
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Yousef, Murooj/AAN-5685-2021'
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times-cited: '15'
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title: 'Increasing parental leave uptake: A systems social marketing approach'
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2023-10-01 08:15:07 +00:00
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type: article
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000540756700007
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usage-count-last-180-days: '1'
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usage-count-since-2013: '14'
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volume: '28'
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web-of-science-categories: Business
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year: '2020'
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