2023-09-28 14:46:10 +00:00
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abstract: 'PurposeThe study aims to develop an in-depth understanding of challenges
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faced by Indian women professionals during the pandemic and the human
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resource (HR) initiatives like effective communication, taken by the
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organizations to mitigate the plight of these
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professionals.Design/methodology/approachA mix of two qualitative
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research methods namely focus groups in-depth and one-to-one in-depth
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interviews was used. A total of 32 females working with different
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organizations participated.FindingsThe thematic analysis revealed themes
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related to challenges faced by working women-gendered burnout, mental
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health issues, increased household responsibilities, job insecurity,
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work-life conflict, gender inequalities, reduced internal communication
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and financial independence, domestic violence and exploitation. The
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major themes that emerged for the organizational initiatives were
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flexible working hours, equal women representation in response to
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planning and decision making, driving transformative change for gender
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equality, paid leaves for family care, caregiving bonus, leadership
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development seeds, increased female recruitments, transparent
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communication and counseling sessions.Research
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limitations/implicationsThe study establishes a holistic understanding
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of the plight of Indian women professionals and the consequent
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organizational interventions accompanied by transparent communication.
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It adds rigor to the evolving literature on COVID-19 and enriches the
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theoretical narrative of policy adaptations by industry practitioners
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for aligning them with employee needs. This helps in routing the policy
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design and implementation in light of the challenges
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faced.Originality/valueThe study presents an in-depth understanding of
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challenges faced by women employees; and provides a foundation for
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identifying human resource management (HRM) interventions customized for
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working females. It also proposes a framework implementable in the
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recovery phase, deploying critical strategic shifts like reflection,
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recommitment and re-engagement of the women workforce in order to
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maximize their efficacy for rapidly evolving organizational priorities.'
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affiliation: 'Sethi, D (Corresponding Author), Indian Inst Management, Kozhikode,
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India.
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Tripathi, Shalini Nath; Malik, Nishtha, Jaipuria Inst Management Lucknow, Lucknow,
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India.
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Sethi, Deepa, Indian Inst Management, Kozhikode, India.
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Mendiratta, Aparna, Jaipuria Inst Management Jaipur, Jaipur, India.
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Shukla, Manisha, Jaipuria Inst Management Indore, Indore, India.'
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author: Tripathi, Shalini Nath and Sethi, Deepa and Malik, Nishtha and Mendiratta,
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Aparna and Shukla, Manisha
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author-email: 'shalini.tripathi@jaipuria.ac.in
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deepa@iimk.ac.in
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nishthamalik3@gmail.com
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aparna.mendiratta@jaipuria.ac.in
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manisha.shukla@jaipuria.ac.in'
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author_list:
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- family: Tripathi
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given: Shalini Nath
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- family: Sethi
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given: Deepa
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- family: Malik
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given: Nishtha
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- family: Mendiratta
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given: Aparna
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- family: Shukla
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given: Manisha
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da: '2023-09-28'
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doi: 10.1108/CCIJ-09-2022-0107
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earlyaccessdate: MAR 2023
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eissn: 1758-6046
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files: []
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issn: 1356-3289
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journal: CORPORATE COMMUNICATIONS
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keywords: 'Women professionals; Challenges; HR initiatives; Communication;
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Pandemic; India'
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keywords-plus: 'INFORMAL COMMUNICATION; FAMILY CONFLICT; SOCIAL IDENTITY; BALANCE;
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OUTCOMES'
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language: English
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month: MAY 30
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number: '4'
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number-of-cited-references: '81'
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pages: 544-563
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papis_id: b9cdacae469f8c0f7ec9a9ec570591c8
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ref: Tripathi2023pandemicimpact
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times-cited: '1'
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title: 'A pandemic impact study on working women professionals: role of effective
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communication'
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2023-10-01 08:15:07 +00:00
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type: article
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000946918900001
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usage-count-last-180-days: '5'
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usage-count-since-2013: '5'
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volume: '28'
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web-of-science-categories: Business
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year: '2023'
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