97 lines
3.1 KiB
YAML
97 lines
3.1 KiB
YAML
abstract: 'Ineffective paid paternity leave policies perpetuate gender inequality
|
|
|
|
and have significant, long-lasting outcomes for families, organisations,
|
|
|
|
and the economy. They maintain unequal divisions in child-rearing and
|
|
|
|
household chores that restrict families'' decisions about workforce
|
|
|
|
participation and caring responsibilities. Low levels of uptake of
|
|
|
|
paternity leave are caused by workplace practices, social norms, and
|
|
|
|
economic factors that influence the choices fathers make when their
|
|
|
|
children are born, and which become entrenched over time. Fathers'' early
|
|
|
|
involvement in children''s lives is profoundly beneficial for families,
|
|
|
|
therefore, we recommend to policy makers and organisations how they can
|
|
|
|
change internal workplace cultures to allow for a more inclusive image
|
|
|
|
of parenting and a more nuanced image of the ideal male worker. We
|
|
|
|
outline a systems social marketing approach that addresses change at the
|
|
|
|
macro, meso and micro levels through the three E''s model (establish,
|
|
|
|
explore, and enable), to help policy makers, organisations, and families
|
|
|
|
consider the implications of meaningful parental leave and the
|
|
|
|
importance of increasing fathers'' uptake. Future research questions for
|
|
|
|
increasing parental leave uptake are presented. (C) 2020 Australian and
|
|
|
|
New Zealand Marketing Academy. Published by Elsevier Ltd. All rights
|
|
|
|
reserved.'
|
|
affiliation: 'van Esch, P (Corresponding Author), Auckland Univ Technol, AUT Business
|
|
Sch, Dept Mkt, Auckland, New Zealand.
|
|
|
|
Duffy, Sarah, Western Sydney Univ, Sch Business, Parramatta, Australia.
|
|
|
|
van Esch, Patrick, Auckland Univ Technol, AUT Business Sch, Dept Mkt, Auckland,
|
|
New Zealand.
|
|
|
|
Yousef, Murooj, Griffith Univ, Griffith Business Sch, Social Mkt Griffith, Nathan,
|
|
Qld, Australia.'
|
|
author: Duffy, Sarah and van Esch, Patrick and Yousef, Murooj
|
|
author-email: 'Sarah.Duffy@westernsydney.edu.au
|
|
|
|
patrick.van.esch@aut.ac.nz
|
|
|
|
murooj.yousef@griffithuni.edu.au'
|
|
author_list:
|
|
- family: Duffy
|
|
given: Sarah
|
|
- family: van Esch
|
|
given: Patrick
|
|
- family: Yousef
|
|
given: Murooj
|
|
da: '2023-09-28'
|
|
doi: 10.1016/j.ausmj.2020.01.007
|
|
eissn: 1839-3349
|
|
files: []
|
|
issn: 1441-3582
|
|
journal: AUSTRALASIAN MARKETING JOURNAL
|
|
keywords: 'Gender equality; Parental leave; Systems social marketing; Macro-social
|
|
|
|
marketing; Organisational policy; Public policy'
|
|
keywords-plus: 'WORK-LIFE BALANCE; GENDER EQUALITY; FATHERS USE; PATERNITY LEAVE;
|
|
|
|
CHILD-CARE; POLICY; WORKPLACE; FRAMEWORK; HEALTH; TIME'
|
|
language: English
|
|
month: MAY
|
|
number: '2'
|
|
number-of-cited-references: '96'
|
|
orcid-numbers: 'van Esch, Patrick/0000-0002-0541-9340
|
|
|
|
Yousef, Murooj/0000-0002-8215-2627'
|
|
pages: 110-118
|
|
papis_id: 41d44a0fa870843478e32ca3174535d6
|
|
ref: Duffy2020increasingparental
|
|
researcherid-numbers: 'van Esch, Patrick/ABE-9472-2021
|
|
|
|
Yousef, Murooj/AAN-5685-2021'
|
|
times-cited: '15'
|
|
title: 'Increasing parental leave uptake: A systems social marketing approach'
|
|
type: Article
|
|
unique-id: WOS:000540756700007
|
|
usage-count-last-180-days: '1'
|
|
usage-count-since-2013: '14'
|
|
volume: '28'
|
|
web-of-science-categories: Business
|
|
year: '2020'
|