2023-09-28 14:46:10 +00:00
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abstract: 'Purpose
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According to the United Nations World Tourism Organization, sustainable
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tourism is a form of tourism that meets the needs of present tourists
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and host regions, while protecting and enhancing the opportunity for the
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future. It aims at having a low impact upon the environment and local
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culture; generating income and employment; and ensuring the conservation
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of local ecosystems. This paper aims to examine the ways in which the
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development and promotion of a new tourism product based on unique rural
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heritage and traditions contribute to the development of sustainable
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tourism by relating the practices to the sustainable development goals
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(SDGs) 1, 8, 10, 11, 12 and 17.
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Design/methodology/approach
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Drawing on a literature review on the topic of sustainable rural
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tourism, this paper uses a case-study methodological approach and
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provides an example of a sustainable rural tourism destination from the
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North Western development region of Romania (Cluj County, Transylvania)
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to depict specific sustainable tourism practices. The study uses a
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comprehensive desk-research based on secondary data from key industry
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and academic sources.
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Findings
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The research findings show that sustainable rural tourism can greatly
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support the development of rural destination and makes a significant
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contribution to the sustainable development of the Romanian tourism
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industry, in general, and rural economies in particular, as shown in the
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case examined in the paper. Sancraiu represents an example of
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sustainable tourism practices that contribute to poverty reduction (SDG1
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- Target 1.A), provide decent work and ensure economic growth (SDG8 -
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Target 8.9), help reducing inequalities (SDG10 - Target 10.3), protect
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and safeguard the world''s cultural and natural heritage (SDG 11 - Target
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11.4), promote responsible consumption and production (SDG 21 - Target
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12.b) and last but not least this destination demonstrates that
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development is only possible when partnerships are forged (SDG 17).
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Social implications
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This paper illustrates that fostering unique rural heritage and
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traditions can contribute to the sustainable development of
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destinations. Sustainable tourism practices contribute not only
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financially to a destination but also to its social infrastructures,
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jobs, nature conservation, adoption of new working practices and the
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revitalisation of passive and poor rural areas.
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Originality/value
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This paper examines and depicts sustainable rural tourism development as
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a transformative strategy contributing to the long-term viability of a
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rural destination. The research findings can be viewed as an example of
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good practice, which may be applicable to other geographic regions with
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similar contexts.'
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affiliation: 'Yallop, AC (Corresponding Author), Auckland Univ Technol, Dept Int Business
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Strategy \& Entrepreneurship, Auckland, New Zealand.
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Gica, Oana Adriana; Coros, Monica Maria, Babes Bolyai Univ, Fac Business, Dept Hospitality
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Serv, Cluj Napoca, Romania.
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Moisescu, Ovidiu Ioan, Babes Bolyai Univ, Fac Econ \& Business Adm, Cluj Napoca,
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Romania.
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Yallop, Anca C., Auckland Univ Technol, Dept Int Business Strategy \& Entrepreneurship,
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Auckland, New Zealand.'
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author: Gica, Oana Adriana and Coros, Monica Maria and Moisescu, Ovidiu Ioan and Yallop,
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Anca C.
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author-email: 'oana.gica@tbs.ubbcluj.ro
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monica.coros@tbs.ubbcluj.ro
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ovidiu.moisescu@econ.ubbcluj.ro
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anca.yallop@aut.ac.nz'
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author_list:
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- family: Gica
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given: Oana Adriana
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- family: Coros
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given: Monica Maria
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- family: Moisescu
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given: Ovidiu Ioan
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- family: Yallop
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given: Anca C.
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da: '2023-09-28'
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doi: 10.1108/WHATT-08-2020-0088
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earlyaccessdate: APR 2021
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eissn: 1755-4225
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files: []
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issn: 1755-4217
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journal: WORLDWIDE HOSPITALITY AND TOURISM THEMES
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keywords: 'Romania; Rural tourism; Case study; Sustainable development goals;
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Sancraiu; Transformative strategies'
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language: English
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month: JUN 15
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number: 1, SI
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number-of-cited-references: '43'
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orcid-numbers: 'Gica, Oana Adriana/0000-0001-7958-1036
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Moisescu, Ovidiu I./0000-0003-0097-5660
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Coros, Monica Maria/0000-0002-1966-8954
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Gica, Oana/0000-0001-7958-1036
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Yallop, Anca/0000-0002-1391-9900'
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pages: 124-138
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papis_id: fc7298f3eb8c99f0584bd9949cdd68a2
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ref: Gica2021transformativerural
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researcherid-numbers: 'Gica, Oana Adriana/AAX-9359-2020
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Moisescu, Ovidiu I./C-1175-2013
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Coros, Monica Maria/M-9434-2017
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Gica, Oana/AAS-6168-2021
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Yallop, Anca/AAC-8628-2019'
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times-cited: '6'
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title: 'Transformative rural tourism strategies as tools for sustainable development
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in Transylvania, Romania: a case study of Sancraiu'
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2023-10-01 08:15:07 +00:00
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type: article
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000639945900001
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usage-count-last-180-days: '6'
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usage-count-since-2013: '29'
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volume: '13'
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web-of-science-categories: Hospitality, Leisure, Sport \& Tourism
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year: '2021'
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