2023-09-28 14:46:10 +00:00
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abstract: 'The paper titled ``The What, Why and How of Performance-Driven Funding
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in Sports Industry Economics and Management of Sports Industry''s
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Competitive Strategy{''''} focuses on the economic and managerial
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opportunities, challenges and future perspectives of the spectacular
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ascension of the spurts industry. First of all, the work focuses on
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emphasising three key elements, the ``what{''''}, ``why{''''} and ``how{''''}
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that defines and supports this industry''s role, with a clear focus on
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performance-driven and performance enhancing factors that arise in
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today''s society. Second of all, the work relies on the sports industry''s
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economic and managerial attributes capable to generate competition, and
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to enable and enhance its benefits on the long run. Third of all, the
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work bases its structure on the idea that the sports industry focuses
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itself, like any other type of industry, on key triggers such as profit,
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net worth, growth, market quota, investments, recent results and
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potential opportunities, importance of brand, fierce fully competition,
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and sports marketing, being in essence a segmented market largely based
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on enhanced revenues, strongly dependent on governmental and investors''
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money infusions, eager to attract new customers and willing to attract
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more and more attention, even though its major trends and challenges
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come from the fact that it is an industry ``full of passion{''''}. In
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addition, the research paper stresses the connections that exist between
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elements such as, for example, gross domestic product (G.D.P.) and
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sports'' investments, governmental influence and policy in sports,
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advertising and media and sports'' investments, health and tourism
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sectors and sports industry. However, specialists believe that
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particularly due to the sports industry''s diversity and segmentation, it
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was not sufficiently enough explored and not profoundly enough valued at
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its true capacity and potential in numerous countries, such as India,
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China and Turkey, for example, where the sports market represents a huge
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untapped opportunity. In general lines, the sports industry confronts
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itself with numerous moral and ethical issues, mainly because it is not
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an independent sector; on the contrary, being a mass market, the
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activities that take place in this industry closely affect other sectors
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of the society, such as marketing, health and tourism, being interesting
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and aggressive enough to constantly attract customers and investors.'
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affiliation: 'Raluca, PGC (Corresponding Author), Univ Bucharest, Bucharest, Romania.
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Raluca, PGC (Corresponding Author), Bucharest Univ Econ Studies, Bucharest, Romania.
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Raluca, Popescu Gh. Cristina, Univ Bucharest, Bucharest, Romania.
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Raluca, Popescu Gh. Cristina; Gheorghe, Popescu N.; Adriana, Popescu A. V. Veronica,
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Bucharest Univ Econ Studies, Bucharest, Romania.'
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author: Raluca, Popescu Gh. Cristina and Gheorghe, Popescu N. and Adriana, Popescu
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A. V. Veronica
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author-email: 'Popescu\_Cr@Yahoo.Com
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Popescu\_Gh\_Cafr@Yahoo.Com
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Popescu\_Va@Yahoo.Com'
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author_list:
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- family: Raluca
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given: Popescu Gh. Cristina
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- family: Gheorghe
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given: Popescu N.
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- family: Adriana
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given: Popescu A. V. Veronica
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booktitle: 'VISION 2020: SUSTAINABLE ECONOMIC DEVELOPMENT, INNOVATION MANAGEMENT,
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AND GLOBAL GROWTH, VOLS I-IX, 2017'
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da: '2023-09-28'
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editor: Soliman, KS
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files: []
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isbn: 978-0-9860419-9-0
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keywords: 'leadership; success; potential; profit; performance-driven funding;
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diversity; inclusion; equality competitiveness; sports industry;
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competitive strategy; competitive advantage; economic and managerial
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challenges; economic growth; gross domestic product (GDP); sustainable
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economic development'
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language: English
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note: '30th International Business-Information-Management-Association
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Conference, Madrid, SPAIN, NOV 08-09, 2017'
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number-of-cited-references: '25'
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orcid-numbers: Popescu, Cristina Raluca Gh./0000-0002-5876-0550
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pages: 5793-5809
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papis_id: d75ea16d93c6f0f5091c65078421638d
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ref: Raluca2017whatwhy
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researcherid-numbers: Popescu, Cristina Raluca Gh./T-8658-2019
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times-cited: '0'
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title: The What, Why and How of Performance-Driven Funding In Sports Industry - Economics
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and Management of Sports Industry's Competitive Strategy
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2023-10-01 08:15:07 +00:00
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type: proceedings
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000443640504064
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usage-count-last-180-days: '1'
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usage-count-since-2013: '10'
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web-of-science-categories: Business; Management; Regional \& Urban Planning
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year: '2017'
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