2023-09-28 14:46:10 +00:00
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abstract: 'This paper analyses the determinants of flows of domestic tourism in
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Uruguay in the context of an extended gravity model during the period
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2010-2012. This analysis is done at a disaggregated level, considering
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the bilateral flows between two regions (department) of the country, one
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as source of tourism and the other as the destination. Gravity models
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suggest that tourist flows depend positively on the size of each region
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(department in Uruguay) and negatively on the distance between them. The
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extended version includes explanatory variables to characterize the
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supply and demand for domestic tourism.
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Three models are estimated, one for each year, which allows to compare
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and to estimate the robustness of the results. The methodology of
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estimating applied (following Santos, Silva and Teynero 2006)) was
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Pseudo-Poisson Maximum Likelihood with cross-section data which has been
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proven, is one of the most appropriate for estimating gravity models.
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Domestic tourist flows are represented from the number of trips from one
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region (department) to another, for the 19 departments of the country
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within a calendar year.
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Results obtained in this paper constitute a first contribution to the
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analysis of the determinants of domestic tourist movements, and provides
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potentially valuable information for decision-making of public and
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private sectors (planning strategies, policy, marketing, communication).
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The study shows that tourist flows depend positively on the size of
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population of each department and negatively of the distance that
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separates them. This result is in line with the general gravity models
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and also with the results recently found in another countries (Galvez,
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Muro and Such, 2014; Massida and Etzo, 2012; Marrocu and Pacci, 2013).
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The regions (departments) with higher income and the capital of the
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country (Montevideo) are the main sources of domestic tourists. The
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research also shows that the departments that share a border have
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greater tourist flows between each other. In addition, departments with
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ocean coasts or good quality accommodation have a significant
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comparative advantage over the others.
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On the demand side, income earnings of people, as well as being
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determinant of the number of tourists that a department emits, has an
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elasticity greater than unity, showing that domestic tourism behaves as
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a luxury good. It is important to highlight the role that the capital as
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an issuer of tourists. Montevideo is the city where the main terminals
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of public transport are located and begins the national road network,
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allowing direct connection of the city with any department of the
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interior. The results suggest also that strategies of communication and
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promotion of tourism products and destinations, both public and private
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utilities, are oriented towards/from the capital (Montevideo) and the
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regions with higher levels of population and income. In this regard, it
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is important to think of better transport links between the different
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departmental capitals that, although have transport infrastructure
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(terminals and road network), in some cases, do not have direct mobility
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to all departments if no prior connection to Montevideo.
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From the supply-side point of view, the Atlantic Ocean beaches are the
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main comparative advantage of the departments as a tourist destination.
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This is the reason that explains the fact that the departments of
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Maldonado and Rocha concentrate much of the tourism of sun and beach
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during the summer months. One of the unexpected results of this work was
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the negative impact on incoming tourism flows of the departments that
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have coasts on the Rio de la Plata. This result is closely related to
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the concentration of domestic tourism in the summer season where the
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preferences of tourists are sun and beach, and the quality of water and
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sand is better on the Atlantic coast.
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Additionally, it was found that the existence of good quality
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accommodation (3-5 stars) causes a differential effect on the decision
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about which department tourists choose to vacation. Controlled by the
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other factors, the existence of differential lodging has a positive and
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differential effect on the inflow of tourists.
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Finally, there is a negative effect on domestic tourism flows if
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departments share border with Argentina. In these regions, the border
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effect is clearly unfavourable. Therefore, in these cases should be
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maximized efforts to improve the competitiveness of services, from the
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quality of services provided and tourism products offered.
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In more general terms, the results show the rationality of that
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communication strategies and promotion of tourism products and
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destinations, are geared towards Montevideo and the departments with
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major population and income per capita. It is also important to address
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these efforts to neighbours departments, as empirical evidence shows a
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positive relationship between tourist flows and the fact that
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departments share administrative boundaries.
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In terms of the policy implications of these results, it would be
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interesting to think of departmental or regional agreements for the
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creation of a network of promotion, where the adjoining departments can
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benefit from the implementation of joint tourist promotion strategies.
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Finally, thinking of an efficient marketing, this work provides relevant
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information on the system components of internal tourism in Uruguay: the
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peculiarities of the source market of tourists in the country and also
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provides information on the competitive position of destinations. Taking
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into account these information would help to attract and retain domestic
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tourists.
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Thinking in extensions of this work, a first one that emerges is the
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incorporation of the information for the years 2013 onwards (not
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available at the date of preparation of this paper). For example,
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extending the information a couple of years would enable applying other
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estimation techniques (pool cross section and panel data) that would
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enrich the analysis. In turn, it would make it possible to analyse the
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robustness of the results obtained by applying alternative estimation
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methods (Models Zero Inflated, etc.) and to explore a better way to
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capture the effect of the (not significant as these results)
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multilateral resistance.
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Moreover, the desegregation of analysis between tourist flows
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corresponding to regular trips, no regular trips and excursions, could
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yield to relevant results for public policy. Regular trips have
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different characteristics than the other (more associated with vacation
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travel) and it is important to considering them separately.
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Finally, another possible variant of this study is to consider a
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different regional disaggregation, for example using the regionalization
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criteria defined by the Ministry of Tourism and Sports, grouping them in
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six tourist areas (Montevideo, Southeast, Central, South west, Coast,
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North).'
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affiliation: 'Brida, JG (Corresponding Author), Univ Republ Uruguay, Montevideo, Uruguay.
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Gabriel Brida, Juan; Noel Gonzalez, Maria; Lanzilotta, Bibiana, Univ Republ Uruguay,
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Montevideo, Uruguay.'
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author: Gabriel Brida, Juan and Noel Gonzalez, Maria and Lanzilotta, Bibiana
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author_list:
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- family: Gabriel Brida
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given: Juan
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- family: Noel Gonzalez
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given: Maria
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- family: Lanzilotta
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given: Bibiana
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da: '2023-09-28'
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files: []
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issn: 0213-7585
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journal: REVISTA DE ESTUDIOS REGIONALES
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keywords: 'Domestic tourism; Gravity model; Pseudo-Poisson Maximum Likelihood;
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Uruguay; Tourism economics'
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keywords-plus: INTERNATIONAL TOURISM; GRAVITY
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language: Spanish
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month: JAN-APR
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number: '108'
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number-of-cited-references: '28'
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orcid-numbers: 'Brida, Juan Gabriel/0000-0002-2319-5790
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Lanzilotta, Bibiana/0000-0001-6590-7277'
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pages: 43-78
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papis_id: 99b686339eb463a81e12cffd757d1d9f
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ref: Gabrielbrida2017analysisdeterminants
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researcherid-numbers: 'Mernies, Bibiana Lanzilotta/AAB-3946-2022
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Lanzilotta, Bibiana/HKN-4417-2023
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Brida, Juan Gabriel/H-3727-2015
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'
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times-cited: '0'
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title: Analysis of the Determinants of Domestic Tourism in Uruguay
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2023-10-01 08:15:07 +00:00
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type: article
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000424550200002
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usage-count-last-180-days: '0'
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usage-count-since-2013: '14'
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web-of-science-categories: Environmental Studies
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year: '2017'
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