2023-09-28 14:46:10 +00:00
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abstract: 'The rise of the COVID-19 pandemic has exposed the incongruity of
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individualization ideologies that position individuals at the centre of
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health care, by contributing, making informed decisions and exercising
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choice regarding their health options and lifestyle considerations. When
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confronted with a global health threat, government across the world,
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have understood that the rhetoric of individualization, personal
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responsibility and personal choice would only led to disastrous national
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health consequences. In other words, individual choice offers a poor
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criterion to guide the health and wellbeing of a population. This
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reality has forced many advanced economies around the world to suspend
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their pledges to `small government'', individual responsibility and
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individual freedom, opting instead for a more rebalanced approach to
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economic and health outcomes with an increasing role for institutions
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and mutualization. For many marginalized communities, individualization
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ideologies and personalization approaches have never worked. On the
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contrary, they have exacerbated social and health inequalities by
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benefiting affluent individuals who possess the educational, cultural
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and economic resources required to exercise `responsibility'', avert
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risks and adopt health protecting behaviours. The individualization of
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the management of risk has also further stigmatized the poor by shifting
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the blame for poor health outcomes from government to individuals. This
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paper will explore how the COVID-19 pandemic exposes the cracks of
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neoliberal rhetoric on personalization and opens new opportunities to
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approach the health of a nation as socially, economically and
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politically determined requiring `upstream'' interventions on key areas
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of health including housing, employment, education and access to health
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care.'
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affiliation: 'Cardona, B (Corresponding Author), Univ NSW, Ctr Primary Hlth Care \&
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Equ, Sydney, NSW, Australia.
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Cardona, Beatriz, Univ NSW, Ctr Primary Hlth Care \& Equ, Sydney, NSW, Australia.'
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author: Cardona, Beatriz
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author-email: b.cardona@unsw.edu.au
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author_list:
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- family: Cardona
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given: Beatriz
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da: '2023-09-28'
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doi: 10.1093/heapro/daaa112
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eissn: 1460-2245
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files: []
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issn: 0957-4824
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journal: HEALTH PROMOTION INTERNATIONAL
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keywords: health equity; social determinants of health; Australian social policy
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keywords-plus: DETERMINANTS
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language: English
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month: JUN
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number: '3'
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number-of-cited-references: '41'
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orcid-numbers: Cardona, Beatriz/0000-0001-8485-0528
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pages: 714-721
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papis_id: 7e05643b00d8f19fd147281515e49538
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ref: Cardona2021pitfallspersonalizat
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times-cited: '18'
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title: 'The pitfalls of personalization rhetoric in time of health crisis: COVID-19
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pandemic and cracks on neoliberal ideologies'
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2023-10-01 08:15:07 +00:00
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type: article
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2023-09-28 14:46:10 +00:00
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unique-id: WOS:000693258500012
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usage-count-last-180-days: '2'
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usage-count-since-2013: '6'
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volume: '36'
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web-of-science-categories: Health Policy \& Services; Public, Environmental \& Occupational
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Health
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year: '2021'
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