abstract: 'The purpose of this paper is to discuss potential of the Orang Asli

  (Indigenous people) communities in Malaysia to escape from poverty

  through tourism activity. Poor and poverty are identified as key

  challenges in developing effective Orang Asli communities. The high

  level of poverty is closely related to the type of work, the problem of

  land ownership status and low education levels among Orang Asli

  communities. These problems not only hinder the development process, but

  also being obstacle to the integration effort of Orang Asli cluster with

  the current national progress as achieved by other ethnics (Malay,

  Chinese, Indian). Majority of the Orang Asli who live in rural areas are

  still relying to the traditional economic system which focuses to

  self-sufficiency and dependence on forest resources for survival. These

  economic resources are seen could not guarantee employment and good and

  stable income to them due to low market prices or defrauded by a middle

  man who controls the price of goods sold. Besides that, other problems

  arise among Orang Asli are migrations many of the youth to city area due

  to lack of job opportunities that could ensure their future. `Pro-Poor

  Tourism'' (PPT) is an approach that aims to use tourism medium as a

  strategic method to reduce poverty among the marginalized communities.

  PPT implemented in many developing countries as a way to improve the

  local economy by providing employment or micro enterprise spaces. To

  ensure the success of this approach, specific rules should be identified

  in which tourism businesses and tourists are directly and indirectly can

  be developed to generate benefits for the poor. This is because the PPT

  is defined as tourism that provides a net benefit to the poor. PPT is a

  holistic approach to tourism development and management aimed in giving

  opportunities for the poor to get benefit from it. In addition, tourism

  has an advantage compared to other sectors in its ability to reduce

  poverty. This is clearly proof that tourism is a diverse industry and

  has more room for participation, especially from the informal and small

  sector. Through tourism, the customers are welcome to buy products and

  at the same time could offer opportunities to extend the market and

  sales and to establish networks. Tourism products can be developed

  through the nature resources and cultural goods that are priceless asset

  that belong to the poor. However, the Orang Asli communities hardly

  understand on how the assets could be commercialized and the benefits

  that can be generated via their own assets. On awareness that poverty

  should be eradicated and not inherited, the tourism sector through the

  PPT approach is believe could be a source of income, particularly for

  Orang Asli communities and other communities in general. Therefore, this

  study is carried out to produce a conceptual framework of implementation

  of PPT to help reduce, and eventually stop the poverty among Orang Asli

  Communities. Through the framework, it is hoped could be a reference for

  the Orang Asli communities to be involved in the new job sector and

  ensuring they would gain a better source of income.'
author: Roddin, R. and Sidi, N. S. Sultan and Ab Hadi, M. Y. and Yusof, Y.
author-email: 'rohayu@uthm.edu.my

  noorsharipah@utm.my

  marwati@uthm.edu.my

  yusop@uthm.edu.my'
author_list:
- family: Roddin
  given: R.
- family: Sidi
  given: N. S. Sultan
- family: Ab Hadi
  given: M. Y.
- family: Yusof
  given: Y.
booktitle: 'EDULEARN12: 4TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING

  TECHNOLOGIES'
da: '2023-09-28'
editor: Chova, LG and Torres, IC and Martinez, AL
files: []
isbn: 978-84-695-3491-5
issn: 2340-1117
keywords: Pro-Poor Tourism (PPT); Poverty; Orang Asli (Indegenouse People)
language: English
note: '4th International Conference on Education and New Learning Technologies

  (EDULEARN), Barcelona, SPAIN, JUL 02-04, 2012'
number-of-cited-references: '23'
pages: 1175-1183
papis_id: e39fba713cc743ce050c8f5204226ef1
ref: Roddin2012povertyeradication
researcherid-numbers: Yusof, Yusmarwati/AAS-9086-2021
series: EDULEARN Proceedings
times-cited: '0'
title: POVERTY ERADICATION THROUGH `PRO-POOR TOURISM' (PPT) APPROACH AMONG ORANG ASLI
  COMMUNITIES IN MALAYSIA
type: proceedings
unique-id: WOS:000326239301034
usage-count-last-180-days: '0'
usage-count-since-2013: '7'
web-of-science-categories: Education \& Educational Research
year: '2012'