abstract: 'The paper titled ``The What, Why and How of Performance-Driven Funding

  in Sports Industry Economics and Management of Sports Industry''s

  Competitive Strategy{''''} focuses on the economic and managerial

  opportunities, challenges and future perspectives of the spectacular

  ascension of the spurts industry. First of all, the work focuses on

  emphasising three key elements, the ``what{''''}, ``why{''''} and ``how{''''}

  that defines and supports this industry''s role, with a clear focus on

  performance-driven and performance enhancing factors that arise in

  today''s society. Second of all, the work relies on the sports industry''s

  economic and managerial attributes capable to generate competition, and

  to enable and enhance its benefits on the long run. Third of all, the

  work bases its structure on the idea that the sports industry focuses

  itself, like any other type of industry, on key triggers such as profit,

  net worth, growth, market quota, investments, recent results and

  potential opportunities, importance of brand, fierce fully competition,

  and sports marketing, being in essence a segmented market largely based

  on enhanced revenues, strongly dependent on governmental and investors''

  money infusions, eager to attract new customers and willing to attract

  more and more attention, even though its major trends and challenges

  come from the fact that it is an industry ``full of passion{''''}. In

  addition, the research paper stresses the connections that exist between

  elements such as, for example, gross domestic product (G.D.P.) and

  sports'' investments, governmental influence and policy in sports,

  advertising and media and sports'' investments, health and tourism

  sectors and sports industry. However, specialists believe that

  particularly due to the sports industry''s diversity and segmentation, it

  was not sufficiently enough explored and not profoundly enough valued at

  its true capacity and potential in numerous countries, such as India,

  China and Turkey, for example, where the sports market represents a huge

  untapped opportunity. In general lines, the sports industry confronts

  itself with numerous moral and ethical issues, mainly because it is not

  an independent sector; on the contrary, being a mass market, the

  activities that take place in this industry closely affect other sectors

  of the society, such as marketing, health and tourism, being interesting

  and aggressive enough to constantly attract customers and investors.'
affiliation: 'Raluca, PGC (Corresponding Author), Univ Bucharest, Bucharest, Romania.

  Raluca, PGC (Corresponding Author), Bucharest Univ Econ Studies, Bucharest, Romania.

  Raluca, Popescu Gh. Cristina, Univ Bucharest, Bucharest, Romania.

  Raluca, Popescu Gh. Cristina; Gheorghe, Popescu N.; Adriana, Popescu A. V. Veronica,
  Bucharest Univ Econ Studies, Bucharest, Romania.'
author: Raluca, Popescu Gh. Cristina and Gheorghe, Popescu N. and Adriana, Popescu
  A. V. Veronica
author-email: 'Popescu\_Cr@Yahoo.Com

  Popescu\_Gh\_Cafr@Yahoo.Com

  Popescu\_Va@Yahoo.Com'
author_list:
- family: Raluca
  given: Popescu Gh. Cristina
- family: Gheorghe
  given: Popescu N.
- family: Adriana
  given: Popescu A. V. Veronica
booktitle: 'VISION 2020: SUSTAINABLE ECONOMIC DEVELOPMENT, INNOVATION MANAGEMENT,

  AND GLOBAL GROWTH, VOLS I-IX, 2017'
da: '2023-09-28'
editor: Soliman, KS
files: []
isbn: 978-0-9860419-9-0
keywords: 'leadership; success; potential; profit; performance-driven funding;

  diversity; inclusion; equality competitiveness; sports industry;

  competitive strategy; competitive advantage; economic and managerial

  challenges; economic growth; gross domestic product (GDP); sustainable

  economic development'
language: English
note: '30th International Business-Information-Management-Association

  Conference, Madrid, SPAIN, NOV 08-09, 2017'
number-of-cited-references: '25'
orcid-numbers: Popescu, Cristina Raluca Gh./0000-0002-5876-0550
pages: 5793-5809
papis_id: d75ea16d93c6f0f5091c65078421638d
ref: Raluca2017whatwhy
researcherid-numbers: Popescu, Cristina Raluca Gh./T-8658-2019
times-cited: '0'
title: The What, Why and How of Performance-Driven Funding In Sports Industry - Economics
  and Management of Sports Industry's Competitive Strategy
type: proceedings
unique-id: WOS:000443640504064
usage-count-last-180-days: '1'
usage-count-since-2013: '10'
web-of-science-categories: Business; Management; Regional \& Urban Planning
year: '2017'