abstract: 'The participation of women in labor activity makes a significant contribution to unlocking the employment potential of the region and the country as a whole. At the same time, the traditional division of gender roles, which is typical for Russia, affects the position of women in the labor market. Although in modern Russian society, the family model is actually dominant, where a man is not the only bread winner in the family, and a woman continues to work after the birth of the children. However, despite the undeniable progress in the issue of integrating women into the labor market, it is too early to speak about the complete equality in distribution of work. The current situation shows that women, in comparison with men, are the most vulnerable social group. Women are more likely to be discriminated when they are employed and promoted. Modern scientists, for the most part, recognize that women have a high level of the employment potential. The authors conducted a study on the probability of unlocking the female employment potential in leadership positions. The paper analyzes and identifies the main socially determined and personal gender stereotypes in the Russian labor market. It has been determined which factors, such as education, marital status, motherhood, social status of a husband, self-confidence have a positive or negative influence on unlocking the female employment potential in leadership positions. In modern society, from a legal point of view, women have every opportunity to be successful professionals. (c) 2019 Published by Future Academy www.FutureAcademy.org.UK' affiliation: 'Shtrikova, DB (Corresponding Author), Samara State Tech Univ, Dept Econ \& Management, Molodogvardeyskaya St 244, Samara 443100, Russia. Busygina, A. L., Samara State Social \& Pedag Univ, Dept Psychol, M Gorkogo St 65-67, Samara 443099, Russia. Shtrikova, D. B., Samara State Tech Univ, Dept Econ \& Management, Molodogvardeyskaya St 244, Samara 443100, Russia.' author: Busygina, A. L. and Shtrikova, D. B. author-email: 'busygina@pgsga.ru shtrikovadb@yandex.ru' author_list: - family: Busygina given: A. L. - family: Shtrikova given: D. B. booktitle: 'GCPMED 2018 - INTERNATIONAL SCIENTIFIC CONFERENCE GLOBAL CHALLENGES AND PROSPECTS OF THE MODERN ECONOMIC DEVELOPMENT' da: '2023-09-28' doi: 10.15405/epsbs.2019.03.104 editor: Mantulenko, V files: [] issn: 2357-1330 keywords: 'Employment potential; women; gender stereotypes; labour market; discrimination; female professional mentality' keywords-plus: MARKET; WOMEN; GAP language: English note: 'International Scientific Conference on Global Challenges and Prospects of the Modern Economic Development (GCPMED), Samara State Univ Econ, Samara, RUSSIA, DEC 06-08, 2018' number-of-cited-references: '25' orcid-numbers: Shtrikova, Darya/0000-0003-1625-5537 pages: 1042-1054 papis_id: 717a375fb6a7a439bcdffa674e8aecaf ref: Busygina2019unlockingfemale researcherid-numbers: 'Shtrikova, Darya D.B./D-7890-2014 Shtrikova, Darya/AAI-8533-2021' series: European Proceedings of Social and Behavioural Sciences times-cited: '1' title: 'UNLOCKING THE FEMALE EMPLOYMENT POTENTIAL: GENDER ASPECT' type: Proceedings Paper unique-id: WOS:000471325700104 usage-count-last-180-days: '2' usage-count-since-2013: '4' volume: '57' web-of-science-categories: Development Studies; Economics year: '2019'